Senem leads Forrester’s research on user experience. She advises companies on research practices and tools, scaling research teams, and user experience best practices. In addition to her main coverage, Senem collaborates with Forrester analysts on inclusive and responsible design research. Senem’s other areas of expertise include empathy and design and coercive and deceptive design patterns. She’s based in Cambridge, Massachusetts.
Learn how to use the Digital Moments Map and the Digital Connections Tracker, along with best practices, to steer your DX strategy.
To steer your DX strategy, use the Digital Moments Map to learn about US users’ proclivities for using different interaction modes by task type in 2024.
To steer DX strategy, use the Digital Connections Tracker to see how many devices, channels, and platforms users engaged through in the US in 2024.
To steer DX strategy, use the Digital Connections Tracker to know how many devices, channels, and platforms your users engage through.
To steer your DX strategy, use the Digital Moments Map to know users’ proclivities for using different interaction modes by task type.
Experience design leaders should use proven tactics to help their organizations mature.
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