Linda Ivy-Rosser,

Linda Ivy-Rosser

VP, Research Director

Linda serves technology executives, line-of-business leaders, and architecture professionals. She leads a team of analysts who provide clients with market research around strategic planning, delivery, and business operations for enterprise software solutions and IT service providers. Her team focuses on thought leadership for the enterprise software market; guidance for the right software investments that delivery value; digital transformation; tech portfolio rationalization and optimization; SaaS management and application governance; sourcing and vendor management strategies; and market evaluations of enterprise business applications, IT services, and implementation partners. Her enterprise software portfolio includes digital experience platforms (DXPs); customer relationship management (CRM); enterprise resource planning (ERP); financial planning and analysis (FP&A); supply chain management (SCM); product lifecycle management (PLM); human capital management (HCM); supplier value management (SVM) and procurement; and B2B and B2C enterprise-level content management systems (CMSes).

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
June 26th, 2025 3:00 PM - 4:00 PM Webinar

Portfolio Rationalization For Public Sector Efficiency

Today’s public sector environment changes daily. Tech leaders in government groups are pushed to maximize the budget they have. The most logical place to start? Portfolio rationalization. Techniques such as project prioritization, resource allocation, and redundancy elimination are essential to streamline operations and enhance overall efficiency. Although these steps will help drive down cost — the goal is creating a more adaptive platform that is responsive to changing needs and capable of integrating advanced technologies, including AI. This AI-ready framework enables agencies to leverage data-driven insights for better decision-making, predictive analytics for future planning, and automation to reduce manual workloads, ultimately driving innovation and delivering superior outcomes for their constituents.Key takeaways: Learn how to assess and rank projects based on strategic importance and resource availability to ensure optimal portfolio composition.Discover techniques to streamline operations by removing overlapping or unnecessary initiatives, thereby improving efficiency.Gain insights into effective resource management strategies that enhance operational effectiveness and drive better outcomes for government agencies.Target audience level: beginner and intermediate
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